On April 21st, on Tuesday, local time in the United States, Apple announced that its mobile operating system iOS 14.5 software update will be launched on April 26, including the APP anti-tracking function ATT (App Tracking Transparency). Apple’s privacy changes in ad tracking could disrupt the current digital marketing market and disrupt the business models of Facebook and other developers.

Apple stated that starting from April 26 (Monday) local time in the United States, all iPhone, iPad and Apple Watch applications submitted to its app store must be based on Xcode 12 and iOS 14 SDK or later, which means new Applications will no longer be able to use the old software development kit options.

With the release of iOS 14.5, Apple requires all developers to abide by its APP anti-tracking rules, which will require them to use the iPhone’s advertising identifier to track users of different applications, they must first ask for user consent, and users can choose whether to accept personality Advertising tracking. Developers expect this move will cause them to lose a lot of income, because most consumers will not choose to accept tracking. But Apple said that users should decide how to use their data.

Apple said in a statement: "With the upcoming public release of iOS 14.5, iPadOS 14.5 and TVOS 14.5, all applications must use the APP framework, request users consent to track them, and allow access to the advertising identifiers on their devices. Unless the user is obtained Allow, otherwise the device’s advertising identifier values will be all zeros, and you may not be able to track them."

Apple added: "When you submit an application for review, any other form of tracking (for example, by name or email address) must be described in the "App Store Privacy Information" section of the product page, and only when you are using the APP It can only be implemented when permission is granted. According to App Store Review Guidelines 5.1.2(I), developers also need to explain why they need to track users. These requirements apply to all applications submitted from April 26, 2021."

The iOS 14.5 update also allows users wearing masks to use Face ID to unlock iPhones, while using Apple Watch as an additional means of authentication. Other updates include the addition of new sounds for the smart assistant Siri, an improved podcast application, additional emojis, and enhancements to the map application. (Little)

Source: NetEase Technology Report, translated by Google Translate